In previous posts we've looked at some of the steps needed to set up your own label. While the idea of having your own label might seem romantic, the truth is that it's a business and like all business you need to keep track of your product, sales, promos, purchase orders, invoices and business contacts.
The best way of doing this is to have a database. Now I realize that databases aren't sexy or hip or have the allure of a new piece of gear for your studio, but in the long run could have an equal, if not greater, impact on the success of your label.
There are a lot of databases to choose from. I've used a few and the one I've found the easiest and fastest to use is a less known one called Panorama by a company called Provue. Turns out Provue's been creating software for a very long time. In fact the only other company that has been designing software to run on Apple computers longer than Provue is Microsoft! You read that right, Microsoft.
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